Fred Reichheld: The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World
I'm a believer in the ultimate question. People can poke holes in this approach. The cool thing is, we can poke holes in anything given enough Mt. Dew and time. At least this has empirical data, demonstrable evidence and tons of support backing it up. It's like bringing a gun to a knife fight. (*****)
Dan Zarrella: Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas
Approaches Social Media from a pragmatic approach. I appreciate the effort to add science to this art form. (****)
Sugata Mitra: Beyond the Hole in the Wall: Discover the Power of Self-Organized Learning (Kindle Single) (TED Books)
Complete opens your mind to alternative approaches to solving problems. (*****)
John Brockman: Is the Internet Changing the Way You Think?: The Net's Impact on Our Minds and Future
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John Brockman: This Will Change Everything: Ideas That Will Shape the Future
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Larry Weber: Marketing to the Social Web: How Digital Customer Communities Build Your Business
Clay Shirky: Here Comes Everybody: The Power of Organizing Without Organizations
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Doris Kearns Goodwin: Team of Rivals: The Political Genius of Abraham Lincoln
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